Distribution & Retail Discounts

How distribution discounts work

Understanding retail discounts helps you price your book correctly and maximize availability in bookstores and online retailers.

What is a Distribution Discount?

A distribution discount is the percentage of your book’s retail price given to distributors and retailers for selling your book.

This discount allows your book to be stocked, listed, and sold through bookstores and global online retailers.

Your royalty is calculated after this discount and printing cost are deducted.

Why Distribution Discounts Exist

Retailers and distributors need a margin to:

  • Stock your book

  • Process orders

  • Ship books to customers

  • Promote and list your book on their platforms

Without a distribution discount, retailers would not be able to sell your book.

Common Distribution Discount Options

25% Discount — Online Retail Focus

Best for:

  • Amazon sales

  • Online marketplaces

  • Direct online purchases

This option provides higher royalties but may limit bookstore availability.

40% Discount — Balanced Distribution

Best for:

  • Wider online visibility

  • Some bookstore availability

  • Balanced royalties and reach

A good middle option for many authors.

55% Discount — Bookstore Distribution

Best for:

  • Bookstore availability

  • Library ordering

  • Maximum retail reach

Most physical bookstores expect a 55% discount before stocking books.

This option provides the widest distribution but lower per-sale royalties.

How Discount Affects Your Royalties

Higher discount → Wider distribution → Lower royalty per sale

Lower discount → Higher royalty per sale → Narrower distribution

You can choose the discount that fits your publishing goals.

Which Option Should You Choose?

Choose 25% if:
You plan to focus on online sales.

Choose 40% if:
You want a balance of reach and royalties.

Choose 55% if:
You want your book available to bookstores and libraries.

Can I Change My Discount Later?

Yes. Your distribution discount can be updated after publishing if your strategy changes.

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