How Royalties Work

Understanding What You Earn — Clearly and Simply

When your book is sold through retail stores or online platforms, your royalty is calculated using a simple structure.
Let’s break it down.

📊 The Basic Royalty Formula

Your earnings are calculated as:
Retail Price – Wholesale Discount – Print Cost = Your Royalty
That’s it. Now let’s explain each part.

1️⃣ Retail Price (RRP)

This is the price your book is listed for sale.

You choose this price (with guidance if needed).

Example:
Your book is listed at $20.00

2️⃣ Wholesale / Distribution Discount

Retailers and bookstores do not buy books at full retail price.
They purchase at a discount.

Common discount ranges:

  • 25% (minimum distribution level)

  • 40%–55% (standard bookstore level)

If your book has a 40% discount:

$20.00 × 40% = $8.00 goes to the retailer

3️⃣ Print Cost

Every printed book has a manufacturing cost based on:

  • Trim size

  • Page count

  • Black & White or Colour interior

  • Paper type

  • Binding

Example print cost: $4.50

📌 Example Royalty Calculation

Retail Price: $20.00
Wholesale Discount (40%): -$8.00
Print Cost: -$4.50

Your Royalty = Retail Price – Wholesale Discount – Print Cost 

Your Royalty = $7.50 per copy sold

📈 How Discount Affects Your Royalty

Higher discount = Lower royalty per copy
Lower discount = Higher royalty per copy

However:

Higher discounts may improve bookstore acceptance.

This is a balance decision you make.

🛒 What About Amazon Price Changes?

Retailers may choose to sell your book at a lower promotional price.

Your royalty is based on:

  • The official retail price

  • The agreed distribution structure

Not on retailer promotions.

📦 Do Author Copies Generate Royalties?

No.

Author copies are purchased at print cost plus shipping and do not generate royalties.

💳 When Are Royalties Paid?

Royalties are:

  • Reported based on distributor data

  • Paid according to your Royalty Policy schedule

  • Issued once minimum payment thresholds are reached

For full payment terms, see “Royalties & Compensation” 

🎯 Important to Remember

Royalty earnings depend on:

  • Your retail price

  • Your selected distribution discount

  • Your book’s print cost

  • Actual sales volume

There are no guaranteed sales — only transparent math.

Want help setting the right price for your book?